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Thursday, July 12, 2012

Search Engine optimization


What is Search Engine optimization?
Search Engine Optimization is the process of getting your site a higher rank in the search engine listing. This optimization is done so as to increase the site traffic and increase the number of visitors to your website. A customized Search Engine Optimization Services can increases the website's exposure across all major search engines.
How we had Started Search Engine Optimization?
We provides Training and Consultancy to individuals and companies engaged in various operations like Manufacturers, Exporters, Traders, Wholesalers, Suppliers, Educational institutes and various other profit and Non Profit organizations. We had started our business as a website designing company in 2004, but slowly and gradually we had find website designing is not enough to bring business from a website. Something has to be done to promote a website. After a long research of 3 years we find few ethical strategies to promote a website in the search engines. These strategies are known as SEO or Internet marketing. Till now we are having more than 500 clients who are in the top ten position in the major Search Engines i.e. Google, Yahoo, MSN, AltaVista, Lycos, Hotbot,AOL etc.

Search Engine Basic
1.Internet.
2.Website 
3.Portals
4.Search Engines
5.Directories
6.Search Engines V/S directory
7.Major search engines and directories
8.Page Rank
9.Google Sandbox effect
10.Website Architecture
11.website designing. Basics
12.Domain
13.Hosting
14.How the Search Engine works
Keywords Research and Analysis
1.SWOT Analysis of Website
2.Target segmentation
3.Keyword research
4.Competitor analysis
5.Finding Appropriate Keywords.

On Page Optimization
1.Meta Tags
2.Description
3.Keywords
4.Creating Robots file
5.Header and footer
6.Creating sitemaps
7.Optimizing Seo content
8.Image tag optimization
9.Canonical / 404 Implementation
10.Keyword Density Analysis
11.Anchor Text
12.URL renaming/re-writing
13.Google webmaster tools
14.Yahoo Feed Submission
Off Page Optimization
Submission to search engines
Local marketing
Directory Submission
Blog Submission
Blog Comments
Article Submission
Free Classifieds
Forums
Press Releases
Video optimization
Link Building
How to promote home page
Promoting Subsequent pages of the website
Black Hat / White Hat / Grey Hat Seo
Blog Comments
QnA


Professional SEM/SMO Course Contents
1.Google Adwords / Pay Per Click                      5. Google Adsense
2.Viral Marketing For Youtube                               6.Affiliate Marketing
3.URL Shortening Tools                                        7.Google Analytics
4.Social Bookmarking                   8.Social Media Optimization(SMO)









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